Original Research Article
Year: 2022 | Month: July-September | Volume: 7 | Issue: 3 | Pages: 86-91
DOI: https://doi.org/10.52403/ijshr.20220714
New Normal Analysis of Telemedicine-Based Healthcare Industry
Fitri Kinasih Husnul Khotimah1, Idqan Fahmi2, Sri Hartono3
1,2Business School, IPB University, Bogor, Indonesia.
3Magister Management, Mercu Buana University, Jakarta, Indonesia.
Corresponding Author: Fitri Kinasih Husnul Khotimah
ABSTRACT
Telemedicine can be an alternative solution in overcoming the limitations of infrastructure and health human resources which are the cause of limited access to health services for the community. Telemedicine users increased during the Covid-19 pandemic, but only 10% of Indonesia's population. This study aims to analyze the new normal of telemedicine-based healthcare industry. The research was conducted from January to March 2022 through an online survey involving 192 respondents domiciled in Greater Jakarta and Greater Bandung. The sampling technique used is voluntary sampling. Data processing and analysis techniques use industrial foresight analysis. The results showed that the existence of telemedicine is currently considered to have met the expectations of 86.46 percent of respondents and 91.67 percent of users intending to continue using telemedicine technology after the Covid-19 pandemic. New normal of the healthcare industry leads to the development of integrated telemedicine in terms of services, applications, as well as data and information.
Keywords: Covid-19, Foresight industry, Healthcare, New normal, Telemedicine .