Year: 2025 | Month: January-March | Volume: 10 | Issue: 1 | Pages: 88-89
DOI: https://doi.org/10.52403/ijshr.20250111
Optimizing Digital Platforms for Medical Education and Awareness Campaigns
Asma Shaikh1, Dr. Sonali Gholap2, Varun Gadia3, Arina Mullick4
1Medical Content Team Lead, Office 108, Suyog Center, Gultekdi, Pune- 411037.
2Medical Content Writer, Infedis Infotech LLP, Office 108, Suyog Center, Gultekdi, Pune-411037.
3Chief Operating Officer, Office 108, Suyog Center, Gultekdi, Pune- 411 037.
4Medical Content Lead, Infedis Infotech LLP Office 108, Suyog Center, Gultekdi, Pune 411037.
Corresponding Author: Asma Shaikh
ABSTRACT
Digital platforms like Hidoc are transforming medical education by efficiently reaching healthcare professionals (HCPs) and promoting evidence-based practices. This article highlights a recent Hidoc campaign aimed at raising awareness about a combination therapy for migraine management. Targeting over 100,000 HCPs across India, the campaign utilized an omnichannel approach, including app notifications, email campaigns, and tele-calling, with weekly content tailored to key specialties.
The campaign achieved 913,034 impressions, 93,056 clicks, and a 10% click-through rate, with significant regional engagement in Andhra Pradesh, Uttar Pradesh, and West Bengal. Post-campaign surveys showed an increase in prescribing likelihood from 60% to 62.5%, demonstrating its impact on clinical decision-making. This initiative underscores the potential of digital strategies in enhancing medical education and influencing healthcare practices.
Keywords: Digital medical education, healthcare professionals, omnichannel campaign, migraine management therapy, prescribing trends, Hidoc platform, regional engagement, clinical decision-making, evidence-based practice, digital healthcare strategies.